The recently held event- Step Conference was a great success where global tech experts shared their views, strategies and their understanding of consumer behavior.
The Step Conference is the Middle East’s largest interactive event for the professionals interested in the Tech, Digital and Entertainment industry.
One such effective example of learning was the keynote presentation led by Ciaran Quilty, EMEA Director SMB from Facebook. The presentation was based on ‘Brand Building in a Mobile World’. The Facebook team met with small businesses and partners to talk and discuss on growing their respective businesses online.
With several insightful features in the presentation on how to give consumers the experience they’re looking for, Facebook also spoke about the growth of businesses through online platforms using statistics.
Earlier this year, Facebook announced that over 50 million small businesses work actively using Facebook pages. Reason being they’re free, convenient and work seamlessly on mobile. With over 2.5 billion comments on Pages every month, online marketing and communication is on the rise.
Ciaran Quilty mentioned, in his talk, how the MENA region is a thriving ecosystem of entrepreneurs, who are adopting the latest technological trends to achieve business goals and also contribute to the future of the region’s growth. Statistics state that more than 5.7M people are on Facebook of which 51% are linked to Small or Medium Businesses. With 120M people on Facebook across MENA, he stressed on the importance of how Small Businesses should have an active online presence and the best platforms to do so are Facebook and Instagram.
In conclusion, the session highlighted the importance of immersive and interactive video experiences for consumers. And how 97% of the online population in the UAE watch videos at least monthly and 62% post or share relevant video content.
Facebook has become the prime destination for small and medium sized organizations to connect and grow their businesses quickly and effectively.
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