One of the main perks of working a day job is the guaranteed income at the end of every month. This is the major cause that holds a majority of people from starting up their own business.
The intensity of business will fluctuate and as a start-up entrepreneur, one of the biggest challenges is expanding your business and marketing efforts when you don’t have a large budget.
This is how you can turn those low moments to your advantage:
Firstly, your marketing efforts should be focused on getting to know who your audience is and what they are tuned in to. Put yourself in their shoes. If you know a few of your customers personally, find out which media and social platforms they tune into and what content they find interesting and shareable. This will help making your marketing efforts more specific. On the upside, most of your customers are savvy with digital platforms, and this helps because advertising on these platforms isn’t as expensive as traditional media, e.g- TV, magazines, etc. If done well, your marketing campaign could even offer a better ROI. Make sure that your content is relevant and is created well in advance.
The content should be about them, and not you. What’s in it for them?
While it might take time to generate content for Social media pages and agencies can do it for you, it might end up being a little expensive. Instead, you can hire bloggers to do it for you at a fairly lower price. Also, if you are too tied down by busy schedules, you can automate your upload process. SocialOomph or Buffer are great tools that create social media content in advance.
Also, it’s important to realize that you do not always have to be on the look out for new business. Instead you can leverage existing ones by:
- Offering discounts/benefits to customers who refer a friend.
- Asking customers for feedback and suggestions. The reason they are loyal to your brand is due to the quality and service you provide. And their opinion or constructive feedback could only help you better your processes and in turn, your business.
- Provide a personalized experience at all times. This is what sets you apart from the rest of the brands. This includes thank you emails when people shop with you, special discounts, birthday wishes, etc.
These are a few suggestions that will help you go a long way.