Startup Spotlight: Smart Labour

Startup Spotlight: Smart Labour

Imagine a world where a carpenter books his flight back home on discounted rates, a housemaid learns Arabic and English to communicate with her employers and a taxi driver is able to take customer service classes – all on their phones.
That is the kind of world a UAE-based entrepreneur has in mind.
Abu Muadh, an IT professional in Dubai, launched Smart Labour in 2015 and hopes to make a lasting impact on the lives of over 2.2 million workers in the UAE.
The project is one of the most unique start-ups emerging out of the UAE, being the first app focused primarily on blue-collar workers.
“We use our phones for every little need – to transfer money, book flight tickets or learn a new language. Yet, there is very little being done to connect blue-collar workers to the Smart World,” Abu Muadh, founder of Smart Labour said.
Being a passionate volunteer, Abu Muadh was actively involved in projects at workers accommodations, distributing food packets and essentials through registered organizations. However, he soon realized that he could give a lot more to the workers’ community if he empowered them to use their mobile phones for much more than just watching movies or calling their families back home.
“You’ll be surprised to know that almost every worker in accommodations has a smartphone. We help them with food and clothes but that only goes so far in making their lives comfortable. I wanted to use my expertise in IT to offer them a product that actually makes a lasting difference in their lives,” Abu Muadh said.
The app currently offers free Arabic courses and tutorials on every day activities like visiting the doctor or getting through immigration at the airport. All content is delivered through audio notes in English, Hindi/Urdu, Tamil and Malayalam to facilitate learning regardless of the literacy level of a user.
“Last year was the Year of reading and this year is the year of giving. We are very excited to look at the support the UAE government is providing to social enterprises. For an app likes ours, it gives us endless hope to see that our focus on education, giving and happiness falls directly in line with where the nation wants to be in the future,” Abu Muadh said.
The app won two major awards from the government and UAE-based organizations in 2016.
“We were awarded for innovation by the Ministry of Human resources and Emiratisarion, won the Arabian Business start-up award for best social enterprise and were shortlisted in the Dubai Chamber of Commerce’s Smartpreneur contest,” Abu Muadh said.
This year also holds a lot of potential for this social enterprise, “We hope to put the UAE at the forefront of digitalsing the blue-collar workforce and prove that happiness for all is the most effective way forward for nations today.”

To download the app: iOS, Android and Windows.

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