How technology is transforming the way we consume media | August, 23 2016



In just the past year, the press sector has undergone huge changes thanks to technology and social media innovation. To know how media outlets operate in the social media era, is crucial for brands and startups to learn how to best interact with journalists online and strengthen their press relations strategies. This Californian Creativity session will provide an exclusive look at this topic.

Key Discussion points:
• Global media trends discovered at the News Impact Summit in Paris and the Arab Media Forum in Dubai
• From Google Reader to the app era: a brief review of the relationship between tech and media
• Best practices for researching local and international news using the internet and social media
• You are the publisher now: how to take advantage of content opportunities created by the internet.

Elías Jabbe is an award-winning writer from Los Ángeles, California who has been a long-time member of both LA’s renowned media community and rising startup community known as Silicon Beach. While gaining marketing experience in the startup community in California, Europe and the MENA region, Elías created the global Californian Creativity series of marketing guides—known as #CaliCreativity on Twitter— that he shared as a speaker at events in countries on four continents and through written guides. After working in the e-learning sector, Elías is now sharing his insights through online education by launching the Californian Creativity Course.

This a free to attend session.  Forward invite to anyone who may benefit from the session.


When & Where?

When: Tuesday, August 23, 2016.
7:00 PM

Where: In5 Innovation Hub
Boutique Villa #7, Dubai Knowledge Village, Dubai :


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