‘Fikra’ to promote entrepreneurship at Innovation Week.

‘Fikra’ to promote entrepreneurship at Innovation Week.

Etihad Aviation Group has launched their new UAE-based competition ‘Fikra’ as part of the Innovation week. This competition is aimed at fostering entrepreneurship and innovation across the country.


Image Source: Etihad media Centre

This competition will encourage students to deliver solutions to some of the major challenges faced by the aviation industry in today’s competitive world. The competition will be focused on 10 areas where the travel group will be looking for specific and relevant ideas. These ideas will revolve around digital evolution, stopover visits, ancillary sales opportunities, improving loyalty schemes, specialist cargo, social media, youth engagement, airport experience and the eco-friendly solutions. In addition, there will also be a special category called ‘Out of the Box’ that involves creating next-gen ideas.


Fatima Al Jefri, Director at the Dept. of Science, Technology and Research in the Ministry of Education said, “ The Ministry believes that education and research are important ways to acquire, develop and learn knowledge so we strongly support Etihad Airways in their Fikra initiative, as it will engage the students in innovation and business development. The project will invest in our youth and help them to pave the way forward to a sustainable and prosperous future.”

Ray Gammell, Chief People and Performance Officer for EAG, said, “Innovation is key to how we do business and how we will continue to grow as a travel group. We’ve reached the size we are today by innovating quickly and supporting an entrepreneurial spirit throughout our business units. That commitment doesn’t stop, the new Fikra project gives us an opportunity to hear from the country’s next generation and we hope it will deliver ideas that can push us to the next level of our development.”

After the submissions are evaluated, 20 top scorers will move into the next phase where EAG will decide the top 10 winners. These winners will have the opportunity to take up an internship at EAG to help transform their idea into a business reality.
Hareb Al Muhairy, Senior Vice President for Corporate and International Affairs at EAG, said, “The competition will provide another opportunity for the youth of the UAE to tell us about their ideas so we can continue to build both the best airline but also one fit for the challenges of the future. Innovation is essential to the development of our airline and we’re excited about the ideas we’re going to see and the possibilities ahead.”


EAG has now been inviting students from universities across the UAE to participate in the competition. All students from universities in Abu Dhabi, Dubai, Sharjah, Ajman, Ras Al Khema, Um Quiwan and Fujairah can apply. This competition is open to all UAE university students regardless of age, gender, ethnicity, topic or year of study. All students who register will be entered into a free raffle with some fantastic travel, sporting and cultural prizes on offer.

UAE Innovation Week is scheduled between Sunday, 20th November and Saturday, 26th November 2016. This week is one of the largest innovation initiatives in the world and combines a consolidated effort by the government, the private sector and individuals to create revolutionary ideas and will also position the UAE as a global hub for innovation.

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