Iman Ben Chaibah, founder of Sail Publishing- a digital content hub for cultural and community matters has been selected as entrepreneur of the week. This hub is written in English by Emirati columnists, and aims at fostering love of writing among the youth.
Sail began as a monthly online magazine for the youth but soon became a relevant subject to people of all demographics. Today, Sail provides a regularly updated content that caters to an online traffic of more than 50,000 readers a month. Most of the readers are residents of UAE, while 15% are from the US and 10% from UK.
In an effort to involve the general population, Ben Chaibah also launched a separate wing called By The Masses, which gives people the opportunity to write and create content on topics that interest them. This arm is open to all nationalities and genres of writing.
Ben Chaibah then ventured into digital publishing to allow aspiring writers to reach international audiences by publishing their books on digital platforms such as iBooks, Kindle, Kobo, Nook, to name a few.
Talking about her success story, Ben Chaibah shares her many learnings as she describes as ‘endless talks’ with potential investors, advertisers and funders. “Time after time I came to realise that although what we offer is fantastic and is actually aligned with the client we are pitching to, sometimes it is just a lost cause. It is that either due to a missed timing of ad budget allocations, or due to not being able to sell the brand correctly to the client.”
However, after revising her business development plans, she started focusing on cultural hubs and small businesses.
“It is because cultural hubs instantly understand the value of what we offer and our core business. Also, small businesses find the perfect exposure with us to their audience with prices that work for them. So my advice is always persist, persist, and persist. If it doesn’t work out, try to step back, look at it from a fresh perspective, and maybe you will be able to come up with a new approach that solves your obstacle.”
Ben Chaibah has earned a number of accolades in various industries, including the Young Entrepreneur of the Year, at the Arabian Business StartUp awards and the Digital Publishing Award by the British Council UAE.
Ben Chaibah concludes by saying, “I think the first think people need to identify is what their passion is. Don’t confuse something you are temporarily interested in with something you are truly passionate about that you literally breathe in and out with all your being, something that makes you tick, something that no matter how exhausted you are, you still feel joy when you work on it. Once you figure that out, sticking to it and striving for its success is very easy.”
Ben Chaibah is also a lecturer at Canadian University in Dubai.
So if you’re looking to turn your idea into a success, passion is most important.
Original source: ArabianBusiness.com