The worst thing after a tiring, busy day is to be huddled up in a long supermarket queue, wishing you could just cut through the line and finish paying for your groceries. Well, now you can.
In today’s day and age, when ‘instant’ is not just coffee, but also gold bars and eye-lashes, a mundane activity such as grocery shopping shouldn’t be so difficult. Understanding this consumer plight, 26-year old Mickael Costache decided to launch El Grocer. Following the success of Instacart, the pioneering US-based e-grocery that secured a US$220 billion investment from a venture capital firm which according to Bloomberg, rocketed in value up to $2 billion, it made sense to start a similar concept within the UAE, especially since the market was very open to new and ingenious ideas. After partnering with an early-stage investment company, Nuummite Ventures, El Grocer made its way into the region in January 2016 after running a trial beta version in November 2015. Within months, the customer base saw a consistent rise and repeat consumers have been increasing their grocery-basket size during their next order, hinting strong levels of customer satisfaction.
The user experience is simple. The app is to be downloaded on iOS and the choice of grocery products are listed, along with the pictures and descriptions. The options are selected by the customer and the payment can be processed online via Card or Cash on Delivery. The ease of usability combined with a well-organized e-grocery platform has given consumers more confidence to shop from El Grocer as well as boosted company confidence.
Further down the line, bigger research companies and brands could be in need of such consumer-specific data, and this could lead to larger revenue streams for El Grocer.
As for now, El Grocer has made its way into 45 communities and connected with 30 stores in the region. Stepping up its services, the plan is that by the end of this year, all areas of Dubai and Abu Dhabi would be covered. The forecasted user downloads by the end of 2016 is 50,000 users.
If you would like to read more about Mickael Costache and his start-up journey, click here: Link