Build your blog. Build your business.

Build your blog. Build your business.

Need to create a blog for your business, but struggling with where to start? Think you need help in managing your blog? Here’s some practical advice on how you can get the ball rolling.
There are many reasons how a blog can benefit your business. But two reasons stand out. First and foremost, a business blog helps you grow your reputation as an industry expert, allowing you to use this platform to give your audiences high quality content for your current and prospective clients. The second reason is that a blog helps your website rank for many more keywords that’s the core pages possibly can alone.

Starting up with your blog isn’t as daunting as you may seem. Here are some guidelines:

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Firstly, understand why do you want to start a blog. Is it to nurture your audience? Is it lead generation? Is it business updates? Don’t start a blog without a clear content strategy. Plan your goals and your execution of those goals.

Why should your readers read your blog?

The next thing you need to establish is the purpose of the blog. What makes your blog special in comparison to all the other content online? With the extreme amount of content available online, it is difficult for content to shine – how do you intend to stand out from the crowd?

Know your audience

The most important thing you can do to develop a successful blog is know your audience. Understand who your audience is and what they are interested in. How can your content be useful and relevant to your customer? You must have a sound understanding of your customer demographic and needs, even if it means having cardboard cutouts of your buyer personas standing around your office. You should be aware of what trends, what news and what content is inspiring them each day and monopolize on this knowledge.

Consistency is key

A blog has to be maintained to be a success. Posting once or twice a month is not going to suffice if you want to maintain an active, engaged audience. You have to be realistic about your capacity and if you cannot commit enough time, then you need to commit to employing a writer to facilitate. At the very minimum, you want to aim to write one blog per week.

Identify opportunities

If the prospect of producing content weekly sounds overwhelming, look towards what resources you can use. Many companies have several writers for their blog to spread the responsibility. Look to those brand ambassadors that could be potential writers for you. Look to those seeking work experience or internship opportunities. Typically you can negotiate a way to reward these people with other means than money and yet still generate quality, meaningful content for your business blog.

Planning is key

A content calendar is a great way to stay on top of your content strategy and ensure that your content is valuable and is published in an order that makes sense. It is also a way to keep your blogs aligned with your goals and to stay on your objectives for the year.

Promote your blog

It is a huge challenge for your content to surface amongst the others,. With this in mind, when your blog is in its infancy, it is a good idea to give it a push by promoting the content with paid advertising. One great way to test this is with Facebook boosted posts. You can boost targeted posts towards your audience for $5 and up and measure the success. If one blog does particularly well, it may be worth pushing out on other social channels or developing a search campaign around.

Measure your progress

The most important thing to do is to measure how successful your blog is and whether your efforts are paying off. Start by looking at traffic first, to see if it is tickling the interest of your audience. As time goes by shift this focus to conversion rate.

These pointers should help you get started on the right track.

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