The greatest opportunity to success is your brand.

The greatest opportunity to success is your brand.

In a world where consumers are spoilt for choice, it is most important that you create a differentiation factor that gets you to stand out. As an entrepreneur it is important to build a strong and lasting company brand that helps you stay one step ahead of your competitors. The UAE has always been known for having a strong entrepreneurial spirit and culture. As part of the UAE’s Vision 2021, it aims to be the best in world in entrepreneurship. And through its relentless efforts and numerous initiatives, the plan is working and well on its way to becoming a reality. Social Networking platform LinkedIn concluded earlier this year that the number of members who identify entrepreneurship their job function has a growth rate of 98.3%. This was mainly due to the rapid growth of e-commerce, which enabled entrepreneurs to get their ideas off the ground much more conveniently than before. It also led to a large increase in female entrepreneurship in the country. In the UAE, it is absolutely necessary to invest in your company’s identity and reputation in order to become, maintain and nurture a successful enterprise. Investing in such intangible goods may seem less rewarding in comparison to tangible ones like inventory, office furniture, etc. However, your brand identity could be your greatest asset when well planned and executed. A compelling brand strategy provides great opportunities to establish customer loyalty, positively influence purchase decisions and drive business results. Brand identity and reputation also create significant opportunities for entrepreneurs to build substantial brand equity and goodwill that influences the company’s market value, which in turn unlocks hidden opportunities...
Make fast food faster with QuickBytz.

Make fast food faster with QuickBytz.

Now add ease and convenience to your food court experience with QuickBytz. This next-gen app is designed around automating your food-court experience. Equipped with entrepreneurial backgrounds, Rohit Saluja (CEO), Mohammed Alshehhi and Siddhant Gupta make up the young and dynamic team.   Food courts are high traffic areas and people often have to stand in long queues, either whilst placing an order or waiting for it. QuickBytz eliminates customer dissatisfaction and creates a hassle-free environment using 3 easy steps. Order on-the-go – Place your order and pay online Get Notified– Get a notification when your order is ready Collect it– Collect your food   QuickBytz was shortlisted as one of the most innovative ideas during the Dubai Smartpreneur Competition at the ArabNet Digital Summit 2016. Soon to be launched, QuickBytz will prove to be your one-stop solution to all your food court...
The youth start-up program by Boeing and Injaz Al-Arab is a grand success.

The youth start-up program by Boeing and Injaz Al-Arab is a grand success.

Nearly 700 students across the region have worked with INJAZ Al-Arab’s Boeing-supported Start Up program to successfully establish 60 businesses, since the program’s inception in 2009. This year alone, Start Up has supported 23 businesses through incubation and acceleration across the MENA region. The main aim of the Start Up program was to bridge the gap between entrepreneurship, education and economic success by encouraging startup ventures. With Boeing’s support, INJAZ Al-Arab embarked on creating a Start Up initiative for youth, accelerating their entrepreneurial talent into registered, operational ventures within an intense six-month period combining funding, training, mentoring and business operations. A pilot program was operationalized by INJAZ Egypt. Due to its success in Egypt, the program has been rolled out to in Algeria, Kuwait, Morocco, Oman and Qatar. “The INJAZ Start Up program is a source of pride for Boeing in the Middle East, as this is an initiative that assists in directly addressing unemployment in the region. The number of businesses established this year demonstrates the ongoing success of this program and its roll-out across the region will help create a sustainable economic environment. By working with established incubators and partners, Start Up has nurtured a wide range of innovative ideas from students across the region and helped them to take the crucial step in launching a company.” said Bernard Dunn, president of Boeing Middle East, North Africa and Turkey. The program has not only encouraged entrepreneurship, but also ensured that innovative ideas are promoted and brought to life across the region. “Boeing has helped us to bring the Start Up program to life and transform student business ideas...