Reach your utmost potential

Set in stone about today’s world is the fact that ‘Learning never stops’. If you’re looking for a high-impact online learning solution, then potential.com is the answer. Potential, since 2005, has been pioneering in blending learning programs. This program is run on a massive scale and has benefited millions of users around the world. The program is multi-lingual and makes use of micro-learning video content. Every course focuses on a practical, efficient and engaging set of learning module that help you achieve a specific business goal or output. These courses are based on Marketing, Innovation, Businesses, Start ups, and many other sectors. So if you’re looking for your next big leap, then visit potential.com and let’s get started. Watch the potential course structure overview More...
If you’re planning to do business in Dubai,  here are a few Dos and Don’ts to get you started.

If you’re planning to do business in Dubai, here are a few Dos and Don’ts to get you started.

Dubai is built with loads of impressive buildings, an endless number of cranes dotting the skyline, non-stop sun, and plenty of opportunity. It even has a Minister for Happiness. You may have already heard all this, but what about the nitty-gritty of living and doing business here? Everyone has an opinion on Dubai, but the key is to get the right business advice, directly from those who spend every single day helping businesses make that leap. DO: Dress right, play nice and smile Dubai residents love their brands, but before we fall into the stereotype, it should be noted that people here have also become very savvy about subtlety and sophistication. And while Dubai is very Western in some regards, it has strong Islamic roots. Add these factors together and it’s clear that whether you’re male or female, being smart, stylish and modest in your dress is a must. It is important to be happy and exude positive energy in the social, entrepreneurial and even corporate circle of Dubai. No one moves here to immerse themselves in gloom. So top your outfit off with a smile. When dealing with Emirati people, it is customary to treat any introductions in meetings with utmost respect. You might not immediately know the ranks of the people in the meeting room, so best be aware of etiquette when it comes to addressing people and social interaction: For example, never shake hands with the opposite gender unless they extend their hand first, and always use your right hand. Finally, don’t dive too quickly into business matters. While you may be in a hurry, spending...
Attitude is more important than Aptitude. Here are 3 reasons why.

Attitude is more important than Aptitude. Here are 3 reasons why.

The ideal recruitment strategy is to hire people with both, the right attitude and the right aptitude. However, if you have to choose from just one of the two, the best thing to do is to go with the one with the right attitude. Here are 3 reasons why: 1.              It’s easier to shape attitude than aptitude. People with the right attitude are both motivated and adaptable to learning new skills. With the right attitude and adequate effort, these skills can be mastered in no time. Whereas improving attitude can be difficult and is often about changing behaviours. Without the right attitude, this is unlikely to happen.   2.              Attitude can impact overall performance. Getting people with the wrong attitude to fit in an organization is often like fitting a square peg through a round hole. They can clash with the culture, disrupt teamwork and can cause unrest, which impacts overall performance. Team sports is the perfect example where skilled players don’t fit in with the rest of the team, causing issues and discontent. Consequently they are let go and then almost immediately you find a boost in team performance. The term used for this is ‘Addition by subtraction’. 3.              The right attitude can overcome obstacles. When the going gets tough, the tough get going. When it comes to aptitude, we’ve never heard of when the tough get going, the smart get going. We’re face challenges and difficult times all the time. In these times, determination, tenacity and resilience come to the fore. Having the right skill without the right attitude never helps overcoming challenges and achieving success. During...

How to Pitch | September, 6th 2016

How to Pitch Tuesday, September 6, 2016 at 05:00 PM Dubai Time (UTC+4) Half Day | Entrepreneur / Intrapreneur Track Venue: The Cribb, Dubai, United Arab Emirates About this course You will learn how to present your idea in front of friends, investors and at competitions. Pitch presentation template. Pitch presentation design. Executive summary. Investment deck. Key Learning Objectives 10 Slides pitch template: Intro, problem, solution, market size, business model, competitors, traction & validation, team & hiring, investment & use of funds and thank you. How to get a beautiful deck without being a designer. How to design your executive summary and investor deck. Meet the instructor Matt Penas Matt is a Startup Founder and Product Designer. He founded InnovaCart, betas.co, DeHuCo and StartupShop.io. Originally from Spain but has also lived and worked in Buenos Aires, Montevideo, Valencia, New York, Mallorca and Dubai. He loves to talk about Startups, Design and Growth. He hates to write about himself in the third person. REGISTER...

Get Investment Ready | September, 4th 2016

Get Investment Ready Sunday, September 4, 2016 at 05:00 PM Dubai Time (UTC+4) 2 Half Days | Entrepreneur / Intrapreneur Track Venue: The Cribb, Dubai, United Arab Emirates About this course You will learn how to value your startup, what investors are looking for and how to present your project to increase the possibilities of raising money. Day 1 How investments really work. “I need investment” vs “I want investment”. How investors evaluate new ventures. Investment vehicles. Startup valuation. Day 2 Contact Investors. Finance 101 Due Diligence. Key Learning Objectives Investment vs Bootstrapping. Equity investment vs convertible note vs debt. How to value your startup. How to find and contact the right investors for your product. Finance basics: Pre-money/post money, cash flow, run rate, break even point, LTV and CAC. Due diligence: Legal, tech & business. Meet the instructor Matt Penas Matt is a Startup Founder and Product Designer. He founded InnovaCart, betas.co, DeHuCo and StartupShop.io. Originally from Spain but has also lived and worked in Buenos Aires, Montevideo, Valencia, New York, Mallorca and Dubai. He loves to talk about Startups, Design and Growth. He hates to write about himself in the third person. REGISTER...